Genesis presented the world premiere of Magma at the Circuit Paul Ricard, unveiling on this occasion the GV60 Magma, the brand’s very first high-performance production model. The event took place in the presence of the President & CEO of Hyundai Motor Company & Genesis, as well as the President and Chief Creative Officer of Genesis.
Genesis chose the Circuit Paul Ricard, highlighting the importance of this iconic venue for performance and innovation. The circuit’s environment proved to be the ideal setting to showcase a range designed around dynamism, precision, and driving emotion.
During this exclusive presentation, the brand shared its new approach to high-performance luxury, built upon refined elegance combined with exceptional driving control.
The Circuit Paul Ricard also hosted the unveiling of additional models and concepts from the Magma program, emphasizing that this initiative represents an ongoing process of innovation shaped by extensive experimentation in both design and performance.
Among the models presented was the brand’s first true sports car: the Magma GT Concept, marking a major milestone in Genesis’ transition toward high-performance luxury.
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